Episode 3: The Power of Employee Advocacy: Turning Your Workforce into Brand Ambassadors
Streamed on 8th October, 2025
A Few key takeaways
- Be real: Genuine employee stories connect more than company posts.
- People build trust: Audiences believe employees more than brand messages.
- Happy teams speak up: When employees feel valued, they naturally promote their workplace.
- AI simplifies advocacy: Technology makes it easier for employees to share their stories.
- From campaign to culture:Advocacy is no longer a marketing activity, it’s part of how strong cultures grow.
About the Session
In this episode of Flip the R’s, John Land, Chief Advocacy Officer at Vantage Circle, discusses the evolving world of employee advocacy with Debbie Kemp, Chief People Officer at Biz2Credit, and Dr. Sandra Loughlin, Chief Learning Scientist at EPAM Systems. Together, they explore how organizations can turn employees into authentic brand ambassadors by fostering trust, belonging, and recognition. The conversation dives into the power of genuine storytelling, leadership’s role in shaping advocacy, and how AI is transforming how employees share their voices. They also discuss why advocacy must evolve from a marketing effort into a core part of company culture.
Session Guests
John Land
Chief Advocacy Officer – Vantage Circle
John Land is the Chief Advocacy Officer at Vantage Circle, where he champions employee engagement and recognition through modern, data-driven strategies. A former Partner at Mercer, CHRO, and U.S. Navy officer, he brings deep expertise in HR transformation, recognition design, and workforce strategy to organizations worldwide.
Debie Kemp
Chief People Officer
Debbie Kemp is the Chief People Officer at Biz2Credit, a company pioneering the next generation of business lending solutions. With a strong background in people strategy and organizational culture, Debbie has been instrumental in building workplaces that connect purpose with performance.
Her career reflects a deep belief in the transformative power of HR to drive both business outcomes and human impact. Known for her strategic vision and empathetic leadership, she focuses on aligning talent initiatives with business growth, fostering advocacy, and creating environments where employees feel valued and empowered to contribute authentically.
Debbie’s leadership continues to inspire HR professionals to see people strategy as the foundation of brand and culture.
Sandra Loughlin
Chief Learning Scientist
Sandra Loughlin is the Chief Learning Scientist at EPAM Systems, a leading provider of digital engineering and consulting services. With deep expertise in learning science and organizational development, Sandra helps companies connect learning, leadership, and purpose to unlock advocacy and drive change at scale.
Her work focuses on creating cultures that empower employees to share their voices authentically and align their growth with organizational goals.
Sandra’s research-driven approach bridges the gap between behavioral science and workplace transformation, guiding leaders to build environments where continuous learning and advocacy thrive.
